Behavioral Needs
Indoor cats often struggle to satisfy their hunting instincts, leading to boredom or destructive behavior. Without the stimulation of chasing or exploring, their days can become repetitive and disengaging. As their energy builds without anywhere to release it, curiosity often turns into frustration or lethargy. Sometimes even destruction. Play provides both mental and physical enrichment, keeping cats alert, curious, and emotionally balanced. Even in familiar spaces, the desire to move, react, and explore never fades. It’s how they connect with their environment and express who they are.
The Rythym of Play
Play in cats follow a rhythm. A chase, pause, a sudden bursts of motion. Cats lose interest when this rhythm becomes predictable or mechanical. Their curiosity thrives on responsiveness, surprise, and variation. Observing these patterns reveals that effective play design isn’t only about fast movement, it’s about creating motion that feels alive and intentionally surprising to our furry friends. However, very few current products manage to recreate this natural rhythm, exposing an opportunity for smarter, more behavior-driven design.